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Marketing & SalesBac+2
DTS — Marketing
Understand the market, design a strategy and run commercial and digital actions.
Overview
The program combines marketing fundamentals, communication, digital marketing and sales techniques, with a strong project focus.
Objectives
- 1Analyse a market and a positioning.
- 2Design an operational marketing plan.
- 3Run digital campaigns and measure performance.
Modules
- Marketing fundamentals
- Market research
- Digital marketing and social media
- Communication and branding
- Sales techniques and negotiation
- Project management
- Company internship
Admission requirements
- Baccalaureate or equivalent, subject to file review.
Career opportunities
- Marketing officer
- Community manager
- Communications officer
- Field sales